Main Background

Giving You Permission
To Become Wealthy

Giving You Permission
To Become Wealthy

Helping ambitious individuals make smarter business decisions and build wealth that compounds for life.

Helping ambitious individuals make smarter business decisions and build wealth that compounds for life.

Giving You Permission
To Become Wealthy

Helping ambitious individuals make smarter business decisions and build wealth that compounds for life.

Served as Chairman for the Following Companies:

Served as Chairman for the Following Companies:

Served as Chairman for the Following Companies:

30+ Businesses
4 Decades of Lessons

I’ve started, scaled, and backed more than 30 organisations.
What I’ve learned is simple: lasting wealth isn’t built on gurus, hype, or gimmicks.

It’s built on a boring, proven system I call DUMM: Double Up Money Mastery.

30+ Businesses
4 Decades of Lessons

NON-EXECUTIVE DIRECTOR

I’ve served as a Non-Executive Director on 11 boards across multiple sectors, often representing private equity investors. In these roles, I’ve helped businesses refine strategy, secure financing, navigate M&A, and even prepare for listings.

NON-EXECUTIVE DIRECTOR

I’ve served as a Non-Executive Director on 11 boards across multiple sectors, often representing private equity investors. In these roles, I’ve helped businesses refine strategy, secure financing, navigate M&A, and even prepare for listings.

BUSINESS ADVISOR

I’ve started, scaled, or backed more than 30 businesses - including taking Abacus Recruitment public and later selling it for 10x the float price. As a business advisor, my role is to help leaders define their offer, grow company value, and plan a successful exit.

BUSINESS ADVISOR

I’ve started, scaled, or backed more than 30 businesses - including taking Abacus Recruitment public and later selling it for 10x the float price. As a business advisor, my role is to help leaders define their offer, grow company value, and plan a successful exit.

EXECUTIVE COACH

I’ve coached 20+ CEOs and founders to refine their management style, sharpen strategy, and lead with clarity - drawing on my own experience, modern techniques, and NLP. My role is to help leaders align their decisions with the outcomes they truly want.

EXECUTIVE COACH

I’ve coached 20+ CEOs and founders to refine their management style, sharpen strategy, and lead with clarity - drawing on my own experience, modern techniques, and NLP. My role is to help leaders align their decisions with the outcomes they truly want.

INVESTOR

Invested in and scaled multiple businesses by spotting opportunities others miss. At Albany Beck, we changed the core offering of the business and grew the value of the business by £7m in just three years. These are the same principles I teach inside DUMM.

INVESTOR

Invested in and scaled multiple businesses by spotting opportunities others miss. At Albany Beck, we changed the core offering of the business and grew the value of the business by £7m in just three years. These are the same principles I teach inside DUMM.

FOUNDER of DUMM

FOUNDER of DUMM

I created the DUMM method after years of building and selling businesses, investing in property, and learning the hard way what works (and what doesn’t). It’s a systematic approach designed to double your money every three years, all without gambling on hype or chasing get-rich-quick schemes.

I created the DUMM method after years of building and selling businesses, investing in property, and learning the hard way what works (and what doesn’t). It’s a systematic approach designed to double your money every three years, all without gambling on hype or chasing get-rich-quick schemes.

BUSINESS ADVISOR

I’ve started, scaled, or backed more than 30 businesses - including taking Abacus Recruitment public and later selling it for 10x the float price. As a business advisor, my role is to help leaders define their offer, grow company value, and plan a successful exit.

BUSINESS ADVISOR

I’ve started, scaled, or backed more than 30 businesses - including taking Abacus Recruitment public and later selling it for 10x the float price. As a business advisor, my role is to help leaders define their offer, grow company value, and plan a successful exit.

EXECUTIVE COACH

I’ve coached 20+ CEOs and founders to refine their management style, sharpen strategy, and lead with clarity - drawing on my own experience, modern techniques, and NLP. My role is to help leaders align their decisions with the outcomes they truly want.

EXECUTIVE COACH

I’ve coached 20+ CEOs and founders to refine their management style, sharpen strategy, and lead with clarity - drawing on my own experience, modern techniques, and NLP. My role is to help leaders align their decisions with the outcomes they truly want.

INVESTOR

Invested in and scaled multiple businesses by spotting opportunities others miss. At Albany Beck, we changed the core offering of the business and grew the value of the business by £7m in just three years. These are the same principles I teach inside DUMM.

INVESTOR

Invested in and scaled multiple businesses by spotting opportunities others miss. At Albany Beck, we changed the core offering of the business and grew the value of the business by £7m in just three years. These are the same principles I teach inside DUMM.

NON-EXECUTIVE DIRECTOR

I’ve served as a Non-Executive Director on 11 boards across multiple sectors, often representing private equity investors. In these roles, I’ve helped businesses refine strategy, secure financing, navigate M&A, and even prepare for listings.

NON-EXECUTIVE DIRECTOR

I’ve served as a Non-Executive Director on 11 boards across multiple sectors, often representing private equity investors. In these roles, I’ve helped businesses refine strategy, secure financing, navigate M&A, and even prepare for listings.

The DUMM Club

The DUMM Club is the invite-only community built around the DUMM method - a place for ambitious individuals to learn, apply, and stay accountable to the system.

Inside, we share strategies, refine decisions, and support each other in building wealth that compounds.

First 30 Days

Days 30-60

Ongoing

What You'll Do:
  • Audit your position, identify your real starting stake

  • Choose your wealth sector and map your basic plan

  • Define your first investment criteria with precision

  • Examine tax-efficient structures

  • Set up your own digital PWC (Personal Wealth Calculator)

First 30 Days

Days 30-60

Ongoing

What You'll Do:
  • Audit your position, identify your real starting stake

  • Choose your wealth sector and map your basic plan

  • Define your first investment criteria with precision

  • Examine tax-efficient structures

  • Set up your own digital PWC (Personal Wealth Calculator)

First 30 Days

Days 30-60

Ongoing

What You'll Do:
  • Audit your position, identify your real starting stake

  • Choose your wealth sector and map your basic plan

  • Define your first investment criteria with precision

  • Examine tax-efficient structures

  • Set up your own digital PWC (Personal Wealth Calculator)

The DUMM Club

The DUMM Club is the invite-only community built around the DUMM method - a place for ambitious individuals to learn, apply, and stay accountable to the system.

Inside, we share strategies, refine decisions, and support each other in building wealth that compounds.

Join The DUMM Club Waitlist

Be the first to know when we go live.

Join The DUMM Club Waitlist

What successful billionaires & entrepeneurs say about me:


What successful billionaires & entrepeneurs say about me:

  • Gary Ashworth is the kind of person that if you don't want to know the answer, don't ask him the question because he is straightforward and he is honest and he is pragmatic. So if you want some sensible advice about moneymaking and about how to be successful in the tricky world of business, he is the person that can help you with sincerity in this new book, Double Up Money Mastery. So he is a sincere person that actually knows what he's talking about, which in business is an exceptional thing. My money's on Gary.

    Rebecca Wheatley

    Actress & Singer

    When it comes to business growth and wealth creation, Gary is the real deal. He's built, floated and sold multiple businesses and that's not theory, that's proven. What sets him apart is his style. No fluff, no jargon, just sharp, practical advice that gets results. If you want someone who's going to change your thinking, sharpen your strategy and help you unlock opportunities fast, Gary's exactly who you need in your corner.

    Chris Eldridge

    CEO, Robert Walters

    I have known and done business with Gary for over twenty years. I have found him to be thoughtful, with a real flair for getting win/win deals done in business. I would recommend him to anyone.

    Jim Mellon

    Billionaire & Businessman

    Gary has a combination of skills and experience that have been exceptionally valuable to both me personally and to the Group’s success. During the 5 years we have worked together, Gary has been a supportive coach and a determined business partner, bringing all of his grit, skill and experience as a successful entrepreneur to the table. He is able to cut through to the heart of a matter, quickly identifying an issue and offering direct, actionable advice, always focused on value creation. “Comfortable dealing with the most challenging of situations, Gary’s mantra of ‘be successful and have fun while doing it’ means that even the biggest issues can be addressed in a positive manner. We have been on quite a business journey together and I can’t think of anyone better to have in your corner!

    William Burdett-Coutts

    Artistic Director, Assembly Rooms/Riverside TV

    I have worked with Gary for over 25 years as a business partner across several successful businesses. He has proved himself to be an outstanding entrepreneur, a great team builder, and a genuine money maker. He has a tremendous eye for an opportunity, huge amounts of energy and optimism, and it has been a real pleasure to be a part of various ventures with him across the years. He has real skills as a coach and mentor, and a remarkable ability to spot talent. I am proud to have been his business partner and colleague, and hope our association continues for many years.

    Luke Johnson

    Entrepreneur and Author

    Gary’s ability to cut through the noise and get straight to the heart of the issue is what truly sets him apart. He empowers you to be better. Since Gary got involved with my business he has helped me take it from 9 people to 175 with yearly profits in excess of £3 million. I would go as far as to say there is nothing that Gary doesn’t know about Human Capital but on top of that his knowledge of what makes a business stand out, why it needs to be different and how you can disrupt an industry is where his true value lies. He has coached me personally and has educated me in areas of raising finance and acquisitions that I had little to no knowledge in before.

    James Constable

    Managing Partner, Albany Beck

  • Gary Ashworth is the kind of person that if you don't want to know the answer, don't ask him the question because he is straightforward and he is honest and he is pragmatic. So if you want some sensible advice about moneymaking and about how to be successful in the tricky world of business, he is the person that can help you with sincerity in this new book, Double Up Money Mastery. So he is a sincere person that actually knows what he's talking about, which in business is an exceptional thing. My money's on Gary.

    Rebecca Wheatley

    Actress & Singer

    When it comes to business growth and wealth creation, Gary is the real deal. He's built, floated and sold multiple businesses and that's not theory, that's proven. What sets him apart is his style. No fluff, no jargon, just sharp, practical advice that gets results. If you want someone who's going to change your thinking, sharpen your strategy and help you unlock opportunities fast, Gary's exactly who you need in your corner.

    Chris Eldridge

    CEO, Robert Walters

    I have known and done business with Gary for over twenty years. I have found him to be thoughtful, with a real flair for getting win/win deals done in business. I would recommend him to anyone.

    Jim Mellon

    Billionaire & Businessman

    Gary has a combination of skills and experience that have been exceptionally valuable to both me personally and to the Group’s success. During the 5 years we have worked together, Gary has been a supportive coach and a determined business partner, bringing all of his grit, skill and experience as a successful entrepreneur to the table. He is able to cut through to the heart of a matter, quickly identifying an issue and offering direct, actionable advice, always focused on value creation. “Comfortable dealing with the most challenging of situations, Gary’s mantra of ‘be successful and have fun while doing it’ means that even the biggest issues can be addressed in a positive manner. We have been on quite a business journey together and I can’t think of anyone better to have in your corner!

    William Burdett-Coutts

    Artistic Director, Assembly Rooms/Riverside TV

    I have worked with Gary for over 25 years as a business partner across several successful businesses. He has proved himself to be an outstanding entrepreneur, a great team builder, and a genuine money maker. He has a tremendous eye for an opportunity, huge amounts of energy and optimism, and it has been a real pleasure to be a part of various ventures with him across the years. He has real skills as a coach and mentor, and a remarkable ability to spot talent. I am proud to have been his business partner and colleague, and hope our association continues for many years.

    Luke Johnson

    Entrepreneur and Author

    Gary’s ability to cut through the noise and get straight to the heart of the issue is what truly sets him apart. He empowers you to be better. Since Gary got involved with my business he has helped me take it from 9 people to 175 with yearly profits in excess of £3 million. I would go as far as to say there is nothing that Gary doesn’t know about Human Capital but on top of that his knowledge of what makes a business stand out, why it needs to be different and how you can disrupt an industry is where his true value lies. He has coached me personally and has educated me in areas of raising finance and acquisitions that I had little to no knowledge in before.

    James Constable

    Managing Partner, Albany Beck

  • Gary Ashworth is the kind of person that if you don't want to know the answer, don't ask him the question because he is straightforward and he is honest and he is pragmatic. So if you want some sensible advice about moneymaking and about how to be successful in the tricky world of business, he is the person that can help you with sincerity in this new book, Double Up Money Mastery. So he is a sincere person that actually knows what he's talking about, which in business is an exceptional thing. My money's on Gary.

    Rebecca Wheatley

    Actress & Singer

    When it comes to business growth and wealth creation, Gary is the real deal. He's built, floated and sold multiple businesses and that's not theory, that's proven. What sets him apart is his style. No fluff, no jargon, just sharp, practical advice that gets results. If you want someone who's going to change your thinking, sharpen your strategy and help you unlock opportunities fast, Gary's exactly who you need in your corner.

    Chris Eldridge

    CEO, Robert Walters

    I have known and done business with Gary for over twenty years. I have found him to be thoughtful, with a real flair for getting win/win deals done in business. I would recommend him to anyone.

    Jim Mellon

    Billionaire & Businessman

    Gary has a combination of skills and experience that have been exceptionally valuable to both me personally and to the Group’s success. During the 5 years we have worked together, Gary has been a supportive coach and a determined business partner, bringing all of his grit, skill and experience as a successful entrepreneur to the table. He is able to cut through to the heart of a matter, quickly identifying an issue and offering direct, actionable advice, always focused on value creation. “Comfortable dealing with the most challenging of situations, Gary’s mantra of ‘be successful and have fun while doing it’ means that even the biggest issues can be addressed in a positive manner. We have been on quite a business journey together and I can’t think of anyone better to have in your corner!

    William Burdett-Coutts

    Artistic Director, Assembly Rooms/Riverside TV

    I have worked with Gary for over 25 years as a business partner across several successful businesses. He has proved himself to be an outstanding entrepreneur, a great team builder, and a genuine money maker. He has a tremendous eye for an opportunity, huge amounts of energy and optimism, and it has been a real pleasure to be a part of various ventures with him across the years. He has real skills as a coach and mentor, and a remarkable ability to spot talent. I am proud to have been his business partner and colleague, and hope our association continues for many years.

    Luke Johnson

    Entrepreneur and Author

    Gary’s ability to cut through the noise and get straight to the heart of the issue is what truly sets him apart. He empowers you to be better. Since Gary got involved with my business he has helped me take it from 9 people to 175 with yearly profits in excess of £3 million. I would go as far as to say there is nothing that Gary doesn’t know about Human Capital but on top of that his knowledge of what makes a business stand out, why it needs to be different and how you can disrupt an industry is where his true value lies. He has coached me personally and has educated me in areas of raising finance and acquisitions that I had little to no knowledge in before.

    James Constable

    Managing Partner, Albany Beck

FAQs

Some questions I get asked the most

Who is Gary Ashworth?

Gary Ashworth is an entrepreneur, investor, business advisor, and executive coach. I’ve built and sold more than 40 businesses, chaired multiple companies, and written an Amazon bestseller, Eat the Pudding First.

What makes Gary different from other “wealth coaches”?

I don’t sell hype or quick fixes. Everything I teach comes from real experience - decades of building businesses, investing in property, and helping others create lasting wealth.

Does Gary still run businesses himself?

Yes. I’m actively involved in multiple companies and investments. What I teach in the DUMM Club is what I continue to use in my own wealth-building today.

Who is Gary Ashworth?

Gary Ashworth is an entrepreneur, investor, business advisor, and executive coach. I’ve built and sold more than 40 businesses, chaired multiple companies, and written an Amazon bestseller, Eat the Pudding First.

What makes Gary different from other “wealth coaches”?

I don’t sell hype or quick fixes. Everything I teach comes from real experience - decades of building businesses, investing in property, and helping others create lasting wealth.

Does Gary still run businesses himself?

Yes. I’m actively involved in multiple companies and investments. What I teach in the DUMM Club is what I continue to use in my own wealth-building today.

Who is Gary Ashworth?

Gary Ashworth is an entrepreneur, investor, business advisor, and executive coach. I’ve built and sold more than 40 businesses, chaired multiple companies, and written an Amazon bestseller, Eat the Pudding First.

What makes Gary different from other “wealth coaches”?

I don’t sell hype or quick fixes. Everything I teach comes from real experience - decades of building businesses, investing in property, and helping others create lasting wealth.

Does Gary still run businesses himself?

Yes. I’m actively involved in multiple companies and investments. What I teach in the DUMM Club is what I continue to use in my own wealth-building today.

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